Why 90% of Insurance Campaigns Lose Money on App Development

It happens without fail. A Insurance operator decides they need more leads, so they run a few campaigns. Six months later, they are $20,000 in the hole, blaming App Development for being "a scam."

But App Development isn't a scam. The execution was just weak. Let's break down the top reasons why Insurance businesses fail to launch on these campaigns.

Reason 1: Blind Spending

You cannot optimize what you cannot measure. If an agency is reporting on 'Impressions' and 'Clicks' instead of 'Cost Per Client Acquisition', you are failing. Without strict CRM webhooks and dynamic Call Tracking, optimizing a App Development campaign is just guessing.

Reason 2: Generic Landing Pages

Sending highly-targeted, expensive App Development traffic directly to your homepage is an immediate death sentence. A prospect searching for a specific solution needs to land on a page that speaks directly to their pain instantly. If the page takes 5 seconds to load, or they have to hunt for a phone number, they will bounce to the next tab.

By executing tightly coupled conversion funnels, we routinely see CVR (Conversion Rate) jump by 500%.