Why Most Home Services Businesses Fail on App Development

It happens every single day. A Home Services business owner decides they need more leads, so they try to do it themselves. Six months later, they are $20,000 in the hole, blaming App Development for being "a scam."

But App Development isn't a scam. The execution was just terrible. Let's break down the top reasons why Home Services businesses burn money on these campaigns.

Reason 1: Blind Spending

You cannot fix what you cannot track. If an agency is reporting on 'Impressions' and 'Clicks' instead of 'Cost Per Client Acquisition', you are failing. Without strict CRM webhooks and dynamic Call Tracking, optimizing a App Development campaign is just guessing.

Reason 2: Generic Landing Pages

Sending highly-targeted, expensive App Development traffic directly to your generic site is an immediate death sentence. A prospect searching for a specific solution needs to land on a page that speaks directly to their pain instantly. If the page takes 5 seconds to load, or they have to hunt for a phone number, they will bounce to the next tab.

By executing hyper-relevant conversion funnels, we routinely see CVR (Conversion Rate) jump by 300%.